The steps at The Lexicon, Bond Square, Bracknell have once again been dressed to welcome its Spring and Summer retail visitors. Extending its bold and bright history, shoppers are treated and greeted this year with a primary colour display as they approach their shopping experience at the mall in Berkshire.
Since 2019, the LazyLawn Expo team have returned each year (bar the pandemic) to fit and hit the client design brief with a strong splash of colour upon the steps that lead the way to the entrance – and this year goes one step further.
Previous LazyExpo Step Displays (2019, 2021, 2022):
Simple but stunning surface design
Developing the step story in artificial grass from that first 2019 installation in plain green with a simple one-step logo, this year’s artwork features red, yellow, green striped edges along the bright blue esplanade. Finished with a repeating white The Lexicon logo, the team have used around 170 square metres of Fun Grass at a depth of 10mm.
A finely-tuned puzzle
As in the last five installations, the intricacies of each logo piece are pre-made at the company’s cutting facilities in Oakham, Rutland. This year saw the additional pre-cutting of the striped grass sections for each step. The puzzle is then assembled and skillfully installed in situ.
Whilst the end results look seamless and straightforward, it is always a challenging installation - and one to which we love to rise! There’s a lot of preparatory work in the step sections themselves, as well as the assembly and accuracy required to fit and fix the pieces securely and safely in place. However, it’s always worth it when we take a step back and take in the overall effect when it’s complete.
Delivering the client brief for visitor engagement
The LazyLawn Creative team discuss the possibilities for the design each year, with ideas briefed by the management team at The Lexicon – and it never disappoints.
Once again, I'm amazed at the end results on the steps this year. The LazyLawn team are brilliant - whatever wild and wacky ideas we throw at them, they always come back with a great interpretation of our design brief.
This year, the step design and delivery has really taken our breath away - the combination of colours and its simple yet striking stripe design has been incredibly well received by all who have seen it. And particularly the public response has been fantastic - especially on a sunny day, it is attracting people to sit, take photos and enjoy what would otherwise be an unexciting space. It makes a great, bold, bright statement and we love it!
The installation usually remains down from early May throughout the summer months, removed by the client when it suits.
Experts in event and logo flooring and surface designs
LazyExpo design, supply and fit temporary and permanent indoor and outdoor artificial grass displays across the world. The durable, versatile and functional artificial grass offers a great way to promote a product, company, brand or event. The synthetic surfaces are ideal for busy commercial environments and use safe, low-maintenance and firmly fixed materials that are designed so that they may be easily removed at the end of the event/promotion.
For more information on how LazyExpo and the ranges of fibre-bonded surfaces, synthetic turf, and specialist anti-slip surfaces could enhance your next event or commercial project, visit LazyExpo.
